Job Description: Market Ambassador (Part-Time, Weekends)

Company: Pink’s Barbecue
Department: Marketing / Community Engagement
Reports To: Owner / Marketing Lead
Schedule: 1–2 days per week (Saturday and/or Sunday)
Hours: Approximately 6:30 AM – 2:30 PM (may vary slightly)
Base Location: Coweta County, GA
Travel Required: Yes – Metro Atlanta markets

Role Summary

The Market Ambassador is responsible for executing Pinks Barbecue’s presence at weekend farmers markets across the Metro Atlanta area. This includes picking up and loading all required equipment and food from the base location prior to the market, transporting it to the market site, setting up, actively selling during peak hours, and returning all equipment and remaining product after breakdown.

Success in this role is straightforward: show up reliably, handle logistics without issues, engage customers proactively, and convert market traffic into revenue.

Market Locations

This role requires travel to multiple markets, including:

Marietta Square Farmers Market
Morningside Farmers Market
Virginia-Highland Farmers Market
Alpharetta Farmers Market
Peachtree City Farmers Market

Candidates must be comfortable traveling to different locations depending on the weekly schedule.

Key Responsibilities

1. Pickup, Transport & Logistics

Pick up food, equipment, and supplies from base location prior to market
Load and transport all required items safely to market locations
Ensure all necessary materials arrive on-site, organized and ready for setup
Return equipment and remaining product to base after market

2. Setup & Breakdown

Arrive on time for early setup (around 6:30 AM)
Set up booth, equipment, signage, and product displays
Break down and pack up efficiently at the end of the market

3. Sales & Customer Engagement

Actively engage customers and convert foot traffic into purchases
Clearly explain menu items, portions, and pricing
Upsell combos, add-ons, and featured items

4. Booth Operations

Maintain a clean, organized, and visually appealing booth
Help manage lines and customer flow during peak times
Support smooth coordination with the cooking/operations team

5. Sampling & Food Safety

Prepare, heat, and serve food samples in a safe, clean, and compliant manner
Follow all food safety and handling guidelines at all times
Maintain cleanliness of sampling area, utensils, and serving surfaces
Ensure proper food temperatures and safe storage during market operations

6. Brand Representation

Represent Pink’s Barbecue with energy, professionalism, and authenticity
Deliver a consistent, high-quality customer experience
Encourage repeat visits and word-of-mouth referrals

7. Market Feedback

Share insights on customer preferences and buying behavior
Identify top-selling items and missed sales opportunities
Report on overall market traffic and competitor activity

Key Performance Indicators (KPIs)

Sales performance during assigned market days
Customer engagement and conversion effectiveness
Average order value (upselling success)
Reliability and punctuality across locations
Quality and consistency of booth execution

Required Qualifications

Prior experience in customer service, food service, retail, promotions, or event-based work preferred
Strong communication and interpersonal skills with a sales mindset
Reliable personal vehicle capable of transporting market equipment, supplies, and food (SUV, truck, or similar preferred)
Valid driver’s license and clean driving record
Comfortable handling product transport, setup logistics, and basic inventory accountability
Ability to lift and carry equipment (typically 30–50 lbs) and work on feet for extended periods
Comfortable working early mornings and outdoors in varying weather conditions
Basic understanding of food safety practices (ServSafe certification a plus)
Highly reliable with strong punctuality, especially for early call times

Core Traits (Non-Negotiable)

Reliable: Early arrival and consistent follow-through
Outgoing: Proactively engages customers
Energetic: Maintains strong presence throughout the shift
Sales-minded: Focused on turning interactions into purchases
Detail-oriented: Maintains cleanliness, organization, and food safety standards

Compensation

$100 – $150 per market day, based on market location and shift requirements
Typical shift: ~6:30 AM – 2:30 PM

Additional Notes:

Compensation varies depending on travel distance, market size, and shift complexity
Pay is tied to full-shift completion, including pickup, setup, market hours, and breakdown
Consistent reliability and strong performance may lead to higher-paying market assignments

Growth Path Opportunity

This role offers the opportunity to get in early with a growing brand and take on increased responsibility over time.

Potential growth path:

Market Ambassador → Lead Market Operator → Events / Operations Lead

Market Ambassador (Entry)
- Executes market days (setup, sales, breakdown)
- Learns systems, product, and sales approach
Lead Market Operator (Next Step)
- Oversees full market execution independently
- Responsible for setup accuracy, inventory, and overall performance
- May help train new Market Ambassadors
- Typically assigned higher-priority markets
Events / Operations Lead (Advanced)
- Helps manage multiple markets or event activations
- Supports scheduling, logistics planning, and process improvement
- Works more closely with ownership on growth initiatives

Advancement is based on reliability, performance, and ability to operate independently.

Role Boundaries

This is a weekend execution role only and does not include:

Weekday marketing or outreach
Catering sales development
Strategic marketing planning

Why This Role Exists

To maximize revenue and brand visibility during high-traffic weekend markets across Metro Atlanta.